Jürgen has 50 years experience in the global Copper Industry, where he was instrumental in forming the International Copper Association (ICA) in New York and the International Molibdenum Association in London. Both associations took relevant actions to make those industries more sustainable. In ICA he co-created and chaired the Technology initiative for new copper applications in energy efficiency, health care using copper's antimicrobial properties and sustainable aquaculture. In 2012, he was named Copper Man of the Year for his lifetime achievement in favor of the industry. In Codelco, he formed InCuba to develop new ventures based on new copper applications. One of those ventures was EcoSea, which won the Avonni Price of best industrial innovation in 2011. He brought small scale copper alloy mesh technology for fish cages from Japan to Chile, where EcoSea transformed and developed it as world class, ready for export to serve the world's fish farming industry in a sustainable way. He also has board member experience in several medium size companies.